COOKIES, DATA COLLECTION & YOUR PRIVACY on Archaeology Travel

Last updated 31 May 2020

Archaeology Travel provides resources for people who enjoy exploring the past – at archaeology and history sites and attractions around the world. From the outset I chose to keep this website free for readers. This does not mean that keeping the website on the internet is without costs. On the contrary, for June 2018 the costs of keeping Archaeology Travel live on the internet will cost over £700. That is the running costs of the website only. That does not include the cost of travel and visiting sites, and then producing more, 100% original content (the majority of which is also paid for by the website – read the advertising policy for more details about this aspect).

So how does the website raise funds to stay live and produce more original, award-winning material? The answer is quite simple, advertising. On the website you will see adverts for products and services that we believe are directly to those who benefit from the information we provide, eg English Heritage Membership. Also, we are constantly analysing existing pages on the website to learn what our readers find useful. This informs what new material is produced, which is then promoted to previous readers via social media and a newsletter.

And this is where your internet security comes in.

We need your details and make use of cookies to provide you with the resources we do. To analyse what works (1), to advertise relevant products and services (2), and to keep in touch with our readers (3) various tracking technologies and a newsletter service are used.

What follows is a detailed account of what information is tracked, and how, and what we do with it. As all of the tracking technologies used on Archaeology Travel are third party cookies, you will also see links to these companies where you disable these cookies. Disabling some of these will effect your use of the website.

1. Analysing Visitors’ Interactions

Visitors to Archaeology Travel are tracked using Google Analytics. This involves logging basic information such as your IP address, what operating system and browser you use, the referring website/search result, which pages you viewed and for how long, the dates/times when you accessed the website, and other actions such as the links clicked on. Your information is anonymised and only is available to us in an aggregate form.

The anonymised information provided via Google Analytics helps to evaluate how people arrived at the website, what parts of the website are doing well, and so on. Like most websites, we use this information to make the website better. For example, if visitors do not stay on a long page for more than a few seconds for relevant searches, we try to determine why the page is turning readers away. I say “try” because we are not able to contact those people in any way to ask them any questions (as useful as that might be!).

The kind of aggregated information supplied via Google Analytics.

You can learn more about Google Analytics, and even disable Google cookies here.

Your interactions with the website may also involve social media cookies. These cookies are used when you share information using a sharing button or you link your account or engage with our content on or through a social media platform such as Facebook, Twitter or Google+. The social network will record that you have done this.

2. Advertising & Cookies

The adverts you see on Archaeology Travel are all supplied through third party travel service providers (eg GetYourGuide or Booking.com) and advertising networks (eg Awin who serve adverts for English Heritage and National Trust, or Performance Horizon who provide the adverts for the city passes produced by The Leisure Pass Group). These providers use cookies to keep track of information relating to your activities between Archaeology Travel and their own website where you may or may not purchase a product or service.

These companies collect and use this information under the terms set out in their own privacy policies. This data is never supplied to Archaeology Travel. The use of these cookies enables these providers to identify us as the referring partner, allowing us to be paid a commission for that introduction. And/or serving more relevant adverts to our users. The privacy policies and opt-outs offered for each of the third parties we work with on Archaeology Travel are detailed below:

Amazon.com

Amazon.co.uk

AwinEnglish Heritage, National Trust

Booking.com

Direct Ferries

GetYourGuide

Viator

Partnerize – Paris Pass, London Pass, Berlin Pass, Omnia Vatican & Rome.

3. Mediavine Programmatic Advertising

The Website uses Mediavine to manage all third-party advertising on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website. The cookie may collect information relating to your use of the Website, information about your device such as the device’s IP address and browser type, demographic data and, if you arrived at the Website via a link from a third-party site, the URL of the linking page.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioural advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimise advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at www.allaboutcookies.org/manage-cookies/.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site.

The Website may collect IP addresses and location information to serve personalised ads and pass it to Mediavine. If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit http://www.networkadvertising.org/managing/opt_out.asp. You may also visit http://optout.aboutads.info/#/ and http://optout.networkadvertising.org/# to learn more information about interest-based advertising. You may download the AppChoices app at http://www.aboutads.info/appchoices to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

Mediavine partners with the following data processors:

  1. Pubmatic. You may find Pubmatic’s privacy policy through this link. The data collected on the Website may be transferred to Pubmatic and its demand partners for interest-based advertising. Statistical information and other non-cookie technologies (such as eTags and web or browser cache) may be used by third parties on this Website. Browser settings that block cookies may have no effect on these technologies, but you may clear your cache to delete such trackers. Data collected from a particular browser or device may be used with another computer or device that is linked to the browser or device on which such data was collected.
  2. Criteo. You may find Criteo’s privacy policy through this link. The data collected on the Website may be transferred to Criteo and its demand partners for interest-based advertising. Criteo may collect, access, and use non-identifying data to improve the Criteo Technology and other Criteo products, programs, and/or services. This non-identifying data may include on-site user behaviour and user/page content data, URLs, statistics, or internal search queries. The non-identifying data are collected through the ad call and stored with a Criteo cookie for a maximum period of 13 months.
  3. Pulsepoint. You may find Pulsepoint’s privacy policy through this link.
  4. LiveRamp. You may find LiveRamp’s privacy policy through this link. When you use the Website, we share information that we may collect from you, such as your email (in hashed, de-identified form), IP address or information about your browser or operating system, with LiveRamp Inc, and its group companies (‘LiveRamp’). LiveRamp may use a cookie on your browser and match your shared information to their on- and offline marketing databases and those of its advertising partners to create a link between your browser and information in those other databases. This link may be shared by our partners globally for the purpose of enabling interest-based content or advertising throughout your online experience (e.g. cross device, web, email, in-app, etc.) by third parties unaffiliated with our website. These third parties may in turn link further demographic or interest-based information to your browser. To opt out of LiveRamp’s targeted advertising, please go here: https://liveramp.com/opt_out/
  5. RhythmOne. You may view RhythmOne’s privacy policy through this link. RhythmOne uses cookies and similar tracking technologies (such as mobile device identifiers and digital fingerprinting) to provide its services. RhythmOne may use aggregated information (not including your name, address, email address or telephone number) about your visits to this and other Websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please visit the following webpage: http://www.networkadvertising.org/managing/opt_out.asp.
  6. District M. You may find District M’s privacy policy through this link.
  7. YieldMo. You may find YieldMo’s privacy policy through this link. If you want to opt out of receiving interest based ads from Yieldmo or exercise your right under the California Consumer Privacy Act (“CCPA”) to opt-out of the sale of your personal information, you may do so through this link.
  8. The Rubicon Project. You may find Rubicon’s privacy policy through this link. If you want to opt out of receiving interest based ads from Rubicon or exercise your right under the California Consumer Privacy Act (“CCPA”) to opt-out of the sale of your personal information, you may do so through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page.
  9. Amazon Publisher Services. You may find Amazon Publisher Services’ privacy policy through this link.
  10. AppNexus. You may find the AppNexus privacy policy through this link.
  11. OpenX. You may find OpenX’s privacy policy through this link.
  12. Verizon Media formerly known as Oath. You may find Verizon Media’s privacy policy through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising.
  13. TripleLift. You may find TripleLift’s privacy policy through this link. To opt out of receiving interest-based advertising (including retargeting) from TripleLift’s services through the use of cookies in your current browser and for more information on what it means to opt-out, please go to www.triplelift.com/consumer-opt-out.
  14. Index Exchange. You may find Index Exchange’s privacy policy through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising.
  15. Sovrn. You may find Sovrn’s privacy policy through this link.
  16. GumGum. You may find GumGum’s privacy policy through this link. GumGum may (i) use place and use cookies on end users’ browsers or use web beacons to collect information about end users who visit such Publisher Websites and (ii) link such collected end user information to other end user information provided by third parties in order to deliver targeted Advertisements to such end users.
  17. Digital Remedy. You may find Digital Remedy’s privacy policy through this link.
  18. MediaGrid. You may find MediaGrid’s privacy policy through this link. MediaGrid may collect and store information about end-user interactions with this website through cookies, advertising IDS, pixels and server-to-server connections. MediaGrid was receive the following information: the page an End-User has requested and the referring/exit pages; Timestamp information (i.e., the date and time the End-User has visited the page); IP address; mobile device identifier; device model; device operating system; browser type; carrier; gender; age; geolocation (including GPS coordinates); clickstream data; cookie information; first-party identifiers’; and hashed email addresses; demographic and inferred interest information; and post-conversion data (from both online and offline behaviour). Some of this data is gathered from this website and others is gathered from advertisers. MediaGrid uses this data to provide its services. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising or review their privacy policy for more information.
  19. RevContent – You may find RevContent’s privacy policy through this link. RevContent may collect information about your browser or device, including browser type, IP Address, device type, user agent string, and operating system. RevContent also collects information about the websites you visit through their services, such as date and time of access and specific pages accessed and the content and ads you click on. You may opt-out of any personalization track by opting-out of RevContent’s data collection.
  20. Centro, Inc. – You may find Centro’s privacy policy through this link. You may find opt-out information for Centro’s services through the privacy policy link.
  21. 33Across, Inc. – You may find 33Across’s privacy policy through this link. To opt-out of personalized advertising, please visit https://optout.networkadvertising.org/?c=1.
  22. Conversant. LLC – You may find Conversant’s privacy policy through this link. Conversant uses information that does not directly identify you, such as information about your browser type, time and date of visit, your browsing or transaction activity, the subject of advertisements clicked or scrolled over, and a unique identifier (such as a cookie string, or a unique advertising identifier provided by your mobile device) during your visits to this and other websites and apps in order to provide advertisements about goods and services likely to be of greater interest to you. Conversant may use technologies such as cookies and other tracking technologies to collect this information. To learn more about interest-based advertising, or to opt-out, you can visit www.youronlinechoices.eu or https://www.networkadvertising.org/.

4. Information Voluntarily Submitted and the Newsletter

Should you submit a comment/question to a page on this site or sign up for the Archaeology Travel Newsletter, you will be required to submit your name and an email address.

With onsite comments, your name as you supply it will be publicly visible – your email will not be published.

To send out a newsletter we use the Mailchimp platform. They store all the information you supply. And any email from us using these details will only come directly from the Mailchimp platform. While your supplied name and email address is visible to us, we will never give or sell this list of email addresses to another party. Should a company ask to buy our subscription list with the view to sending you a promotional offer, we will decide if that offer something that fits with the Archaeology Travel brand. If so details of this offer will appear in a newsletter we produce and send out via Mailchimp.

Should you no longer wish to receive our newsletter, there will be an unsubscribe link in all our newsletters. If this does not work or you prefer a more personal approach for confirmation, please contact us directly at [email protected]

Read Mailchimp’s Cookies Statement >>

DATA PROTECTION COMPLIANCE

We give you our assurance that we take data security very seriously, that we only use your private data to offer a personalised experience. We comply with the European Union’s General Data Protection Regulation and the USA’s CAN-SPAM Act.

If you have contacted us privately using your name and email address, this will only be used to respond to your email and will not be stored in anyway.

We have never sold, and will never sell any personal data provided to us.

All of the affiliates we work with are GDPR compliant.

We acknowledge you have the right to:
– be informed regarding how the data is collected and used
– have access to the data about you
– ask us to change data about you
– ask us to delete data about you
– ask us to stop sending your newsletters

Archaeology Travel abides by all data security regulations. If you have any questions, wish to have your information removed (onsite comments/questions), please contact us:

Postal address: 27 Old Gloucester Street, WC1N 3AX, London, England
Email address: [email protected]
Contact page

For further information about Data Privacy and cookies, you can consult the following resources:

All About Cookies is an independent website that has all you wever need to know about cookies, including how you can manage them.

Guide to the General Data Protection Regulation (GDPR) produced by the UK Information Commissioner’s Office, an independent authority set up to uphold information rights in the public interest, promoting openness by public bodies and data privacy for individuals.

European Union GDPR Portal

CAN-SPAM Act: A Compliance Guide for Business produced by the Federal Trade Commission (USA)

Thomas Dowson
Founder & CEO, Archaeology Travel

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