COOKIES, DATA COLLECTION & YOUR PRIVACY on Archaeology Travel

Last updated: 26 November 2018

Archaeology Travel provides resources for people who enjoy exploring the past – at archaeology and history sites and attractions around the world. From the outset I chose to keep this website free for readers. This does not mean that keeping the website on the internet is without costs. On the contrary, for June 2018 the costs of keeping Archaeology Travel live on the internet will cost over £700. That is the running costs of the website only. That does not include the cost of travel and visiting sites, and then producing more, 100% original content (the majority of which is also paid for by the website – read the advertising policy for more details about this aspect).

So how does the website raise funds to stay live and produce more original, award-winning material? The answer is quite simple, advertising. On the website you will see adverts for products and services that we believe are directly to those who benefit from the information we provide, eg English Heritage Membership. Also, we are constantly analysing existing pages on the website to learn what our readers find useful. This informs what new material is produced, which is then promoted to previous readers via social media and a newsletter.

And this is where your internet security comes in.

We need your details and make use of cookies to provide you with the resources we do. To analyse what works (1), to advertise relevant products and services (2), and to keep in touch with our readers (3) various tracking technologies and a newsletter service are used.

What follows is a detailed account of what information is tracked, and how, and what we do with it. As all of the tracking technologies used on Archaeology Travel are third party cookies, you will also see links to these companies where you disable these cookies. Disabling some of these will effect your use of the website.

1. Analysing Visitors’ Interactions

Visitors to Archaeology Travel are tracked using Google Analytics. This involves logging basic information such as your IP address, what operating system and browser you use, the referring website/search result, which pages you viewed and for how long, the dates/times when you accessed the website, and other actions such as the links clicked on. Your information is anonymised and only is available to us in an aggregate form.

The anonymised information provided via Google Analytics helps to evaluate how people arrived at the website, what parts of the website are doing well, and so on. Like most websites, we use this information to make the website better. For example, if visitors do not stay on a long page for more than a few seconds for relevant searches, we try to determine why the page is turning readers away. I say “try” because we are not able to contact those people in any way to ask them any questions (as useful as that might be!).

The kind of aggregated information supplied via Google Analytics.

You can learn more about Google Analytics, and even disable Google cookies here.

Your interactions with the website may also involve social media cookies. These cookies are used when you share information using a sharing button or you link your account or engage with our content on or through a social media platform such as Facebook, Twitter or Google+. The social network will record that you have done this.

2. Advertising & Cookies

The adverts you see on Archaeology Travel are all supplied through third party travel service providers (eg GetYourGuide or Booking.com) and advertising networks (eg Awin who serve adverts for English Heritage and National Trust, or Performance Horizon who provide the adverts for the city passes produced by The Leisure Pass Group). These providers use cookies to keep track of information relating to your activities between Archaeology Travel and their own website where you may or may not purchase a product or service.

These companies collect and use this information under their own privacy policies. It is never supplied to Archaeology Travel. The use of these cookies enables these providers to identify us as the referring partner, allowing us to be paid a commission for that introduction. The privacy policies and opt-outs offered for each of the third parties we work with on Archaeology Travel are detailed below:

Amazon.com

Amazon.co.uk

AwinEnglish Heritage, National Trust

Booking.com

Direct Ferries

GetYourGuide

Partnerize – Paris Pass, London Pass, Berlin Pass, Omnia Vatican & Rome.

3. Information Voluntarily Submitted and the Newsletter

Should you submit a comment/question to a page on this site or sign up for the Archaeology Travel Newsletter, you will be required to submit your name and an email address.

With onsite comments, your name as you supply it will be publicly visible – your email will not be published.

To send out a newsletter we use the Mailchimp platform. They store all the information you supply. And any email from us using these details will only come directly from the Mailchimp platform. While your supplied name and email address is visible to us, we will never give or sell this list of email addresses to another party. Should a company ask to buy our subscription list with the view to sending you a promotional offer, we will decide if that offer something that fits with the Archaeology Travel brand. If so details of this offer will appear in a newsletter we produce and send out via Mailchimp.

Should you no longer wish to receive our newsletter, there will be an unsubscribe link in all our newsletters. If this does not work or you prefer a more personal approach for confirmation, please contact us directly at admin@archaeology-travel.com

Read Mailchimp’s Cookies Statement >>

DATA PROTECTION COMPLIANCE

We give you our assurance that we take data security very seriously, that we only use your private data to offer a personalised experience. We comply with the European Union’s General Data Protection Regulation and the USA’s CAN-SPAM Act.

If you have contacted us privately using your name and email address, this will only be used to respond to your email and will not be stored in anyway.

We have never sold, and will never sell any personal data provided to us.

All of the affiliates we work with are GDPR compliant.

We acknowledge you have the right to:
– be informed regarding how the data is collected and used
– have access to the data about you
– ask us to change data about you
– ask us to delete data about you
– ask us to stop sending your newsletters

Archaeology Travel abides by all data security regulations. If you have any questions, wish to have your information removed (onsite comments/questions), please contact us:

Postal address: 27 Old Gloucester Street, WC1N 3AX, London, England
Email address: admin@archaeology-travel.com
Contact page

For further information about Data Privacy and cookies, you can consult the following resources:

All About Cookies is an independent website that has all you wever need to know about cookies, including how you can manage them.

Guide to the General Data Protection Regulation (GDPR) produced by the UK Information Commissioner’s Office, an independent authority set up to uphold information rights in the public interest, promoting openness by public bodies and data privacy for individuals.

European Union GDPR Portal

CAN-SPAM Act: A Compliance Guide for Business produced by the Federal Trade Commission (USA)