Privacy Policy
Last Updated October 2025
How does the website raise funds to stay online and produce more original, award-winning material? The answer is quite simple, advertising. On the website you will see adverts for products and services that we believe are directly relevant to those who benefit from the information we provide. Also, we are constantly analysing existing pages on the website to learn what our readers find useful. This informs what new material is produced, which is then promoted to previous readers via social media and a newsletter.
And this is where your internet security comes in.
We make use of cookies to provide you with the resources we gather and produce. To analyse what works (1), to advertise relevant products and services (2), and to keep in touch with our readers (3) various tracking technologies and a newsletter service are used.
What follows is a detailed account of what information is tracked, and how, and what we do with it. Where tracking technologies used on Archaeology Travel involve third party cookies, you will see links to these websites where you control their cookies. Disabling some of these will effect your use of the website.
Analysing Visitors' Interactions
Visitors to Archaeology Travel are tracked using Google Analytics. This involves logging basic information such as your IP address, what operating system and browser you use, the referring website/search result, which pages you viewed and for how long, the dates/times when you accessed the website, and other actions such as the links clicked on. Your information is anonymised and only is available to us in an aggregate form.
The anonymised information provided via Google Analytics helps to evaluate how people arrived at the website, what parts of the website are doing well, and so on. Like most websites, we use this information to make the website better. For example, if visitors do not stay on a long page for more than a few seconds for relevant searches, we try to determine why the page is turning readers away. I say “try” because we are not able to contact those people in any way to ask them any questions (as useful as that might be).
You can learn more about Google Analytics, and even disable Google cookies here.
Your interactions with the website may also involve social media cookies. These cookies are used when you share information using a sharing button or you link your account or engage with our content on or through a social media platform such as Facebook, Twitter or Instagram. The social network will record that you have done this.
Advertising & Cookies
The adverts you see on Archaeology Travel are all supplied through third party travel service providers (eg GetYourGuide or Viator) and advertising networks (eg Awin who serve adverts for English Heritage and National Trust, or Partnerize who provide the adverts for the city passes produced by The Leisure Pass Group). These providers use cookies to keep track of information relating to your activities between Archaeology Travel and their own website where you may or may not purchase a product or service.
These companies collect and use this information under the terms set out in their own privacy policies. This data is never supplied to Archaeology Travel. The use of these cookies enables these providers to identify us as the referring partner, allowing us to be paid a commission for that introduction. And/or serving more relevant adverts to our users. The privacy policies and opt-outs offered for each of the third parties we work with on Archaeology Travel are detailed below:
Awin – English Heritage, GoWithGuide, National Trust
Partnerize – Go City Passes
Information Voluntarily Submitted and the Newsletter
Should you submit a comment/question to a page on this site or sign up for the Archaeology Travel Newsletter, you will be required to submit your name and an email address.
With onsite comments, your name as you supply it will be publicly visible – your email will not be published.
To send our newsletter we use the Convertkit platform. They store all the information you supply. And any email from us using these details will only come directly from Convertkit. While your supplied name and email address is visible to us, we will never give or sell this list of email addresses to another party. Should a company ask to buy our subscription list with the view to sending you a promotional offer, we will decide if that offer is something that fits with the Archaeology Travel brand. If it is, details of that offer will appear in a newsletter we produce and send out ourselves.
Should you no longer wish to receive our newsletter, there will be an unsubscribe link in all our newsletters. If this does not work or you prefer a more personal approach for confirmation, please contact us directly at [email protected]